There's no way to protest that beauty regimen tutorials and makeup reviews are increasingly becoming more popular content on YouTube. Ask any of your girlfriends who are into beauty fad and you'll immediately get a nod they get most of their makeup skills from YouTube.
Thanks to thousands of YouTube content creators who regularly feed viewers with tutorials and beauty products reviews for their millions of followers.
Now, in another Augmented Reality (AR) initiative from Google, the company seeks to give YouTubers a notch higher experience when watching makeup tutorials on its YouTube app. With the launch of AR Beauty Try-On, viewers can now virtually try on makeup within the YouTube app.
Here's How YouTube's AR Beauty Try-On Works
Once available, your iOS YouTube screen will be split into two: makeup tutorial actively playing at the top, a stream from your own front camera at the bottom. And right within that screen, a palate of colors (maybe a shade of lipstick) can be tapped and virtually applied to your own lips and you'll immediately see how it looks on your lips in real-time.
It's really one powerful feature that should help you as a consumer decide what to buy next.
How YouTube's AR Beauty Try-On Benefits Brands
Other than casual customers who turn to YouTube for beauty tips and reviews, there's another real winner here: brands. Brands including M·A·C Cosmetics can easily tap YouTube's pool of influencers and launch AR Beauty Try-On campaigns to promote their products to over two billion monthly viewers.
This Augmented Reality App Lets You Create Your Own Portal, Teleport to New Places (iOS)
Google says it already tested this new, immersive YouTube experience and revealed that 30 percent of viewers activated the AR experience in the YouTube iOS app, spending over 80 seconds on average trying on lipstick virtually.
Source: Google
